Sunday, October 13, 2019
Animal Farm, by George Orwell Essay -- Animal Farm Essays
In the novel Animal Farm by George Orwell, the pig Napoleon uses specific tactics to gain power and control over the animal farm. Some of these techniques include controlling information through education, scapegoating, use of fear, swaying public opinion and blind obedience. Throughout the novel, the most prominent way that Napoleon gained power was through controlling the education that the animals received. In the beginning of the novel, Snowball believes in educating all of the animals on Animal Farm, young and old, by trying to organize committees and instituting classes devoted to reading and writing (page 39). However, Napoleon openly states that educating the young is more important that the old. When Jessie and Bluebell have puppies, Napoleon takes them away and secludes them from the rest of Animal Farm to teach them on his own (41). Throughout the novel, after Snowball's removal, education becomes less and less important, and pigs and dogs are the only animals really being taught anything. This comes in handy for Napoleon as he begins to make "adjustments" to the rules that Animal Farm is based upon, such as drinking alcohol, sleeping in beds, and walking on two legs. The fact that the animals can't do math is an advantage as wel l when Squealer starts reeling off facts and figures about rations and death rates and other nonsense (105). Another technique Napoleon takes advantage of is scapegoat...
Saturday, October 12, 2019
Skin Care Essay -- essays research papers
The eyes are described as the windows of the soul, the mouth as the courier of thought, and the nose as the servant of olfaction. The skin is just the frame to the picture. Unfortunately, many judge themselves according to this frame. They could either have feelings of content or censure of their own physical features. Good health and self-esteem go hand-in-hand during the process of exercising and establishing good health habits. The skin's clarity of acne, wrinkles, and sunburns is merely an assistance to their stature of confidence. Having healthy skin is a step to confidence. Becoming worry-free of appearances is Practicing good sleeping, eating, and drinking habits lead to the success of a healthy looking person. Adolescents need about 8-10 hours of sleep a night, and adults need less than that. However, the body needs to rest and save energy for ongoing activities. Eating properly from the four basic food groups maintains the balance of proteins and nutrients. Fluid consumption of water is more recommended by doctors than the choice of soft drinks that are out on the market. Water provides plenty of water is a the key to have that fresh natural look. When actress, Rebecca Gayheart, (the commercial model of Noxema) was interviewed by Shape magazine in the 1998 November issue, she said, "My beauty routine is basically plenty of sleep and lots of water." Exercising regularly will circulate blood and keep skin firm and toned. Getting involved in an activity t...
Friday, October 11, 2019
Hamlet and Particular Attention Essay
1. Think about Hamletââ¬â¢s relationship with Ophelia. Does he love her? Does he stop loving her? Did he ever love her? What evidence can you find in the play to support your opinion? 2. Consider Rosencrantz and Guildensternââ¬â¢s role in the play. Why might Shakespeare have created characters like this? Are they there for comic relief, or do they serve a more serious purpose? Why does the news of their deaths come only after the deaths of the royal family in Act V, as if this news were not anticlimactic? Is it acceptable for Hamlet to treat them as he does? Why or why not? 3. Analyze the use of descriptions and images in Hamlet. How does Shakespeare use descriptive language to enhance the visual possibilities of a stage production? How does he use imagery to create a mood of tension, suspense, fear, and despair? 4. Analyze the use of comedy in Hamlet, paying particular attention to the gravediggers, Osric, and Polonius. Does comedy serve merely to relieve the tension of the tragedy, or do the comic scenes serve a more serious thematic purpose as well? 5. Suicide is an important theme in Hamlet. Discuss how the play treats the idea of suicide morally, religiously, and aesthetically, with particular attention to Hamletââ¬â¢s two important statements about suicide: the ââ¬Å"O, that this too too solid flesh would meltâ⬠soliloquy (I.ii.129ââ¬â158) and the ââ¬Å"To be, or not to beâ⬠soliloquy (III.i.56ââ¬â88). Why does Hamlet believe that, although capable of suicide, most human beings choose to live, despite the cruelty, pain, and injustice of the world?
Thursday, October 10, 2019
Giant Foods Case Analysis
This case involves convergent technologies, a blending of traditional and cutting-edge business models and an alliance between an established pharmaceutical provider and a fledgling, Information Technology based, Drug marketing firm. Together, these two companies endeavored to create a patient education and prescription drug compliance program by deploying the deep well of customer data acquired by Giant Foods and the proprietary software of Elensys Care services, Inc. Elensys uses information from Giants pharmacy to send personalized letters, written on pharmacy letterhead but often paid for by pharmaceutical companies, that remind customers to refill prescriptions and pitch new products to customers with particular ailments. Giant first tested the feasibility of running a drug compliance program in-house but quickly determined that itsââ¬â¢ Information System requirements were too overwhelming and decided to outsource the program to Elensys. However, the backlash to this new initiative was negative and strong as dozens of angry customers called officials at Giant to complain. Privacy specialists said the practice raised new questions about patient confidentiality and also blurs the line between medicine and marketing. ââ¬Å"People assume that their medical information, including prescription information, is held in the strictest confidence,â⬠said Beth Givens, director of the Privacy Rights Clearinghouse, a nonprofit consumer group in San Diego. ââ¬Å"When that information is shared with a third party, they're surprised and outraged. This case exemplifies the privacy issues surrounding Giant Food's decision to outsource a prescription drug compliance program to Elensys. Ignoring for a moment the underlying profit motive of this program, approximately half of all patients stop taking their medication within the first six months of being prescribed, compliance programs remind patients to refill their prescriptions and help address a major public health issue. However, these programs also raise privacy issues because they involve the use of sensitive personal information. This case provides business and law students, firms and legislators with an opportunity to assess the privacy issues raised by this situation. The case also provides an opportunity for firms to deal with the challenges of developing a privacy sensitive implementation strategy and CRM programs in general. Background: Giant Foods, Inc. Beginning in February of 1936, Giant Foods was brought to life by N. M. Cohen and Samuel Lehrman. Using the business model of offering a large, self-service grocery store with revenue based on high volume and low prices, the store was an instant success. An innovator from the very start, Giant Foods was the first to install front-end scanners in all its stores, market a private label house brand and the first to hire a consumer advocate to promote its products. Much of the success that Giant has earned is due to technology, innovation and well planned vertical integration. Giant presently operates its own bakery, dairy and soft drink firm. Giant also builds its own stores, produces its commercials and advertising in-house and even makes its own signs. This vertical integration strategy has been highly successful in the food-pharmacy combination with which Giant helped to pioneer. The fact that each Giant pharmacy fills over 1,000 prescriptions per week suggests that this is a profitable tactic and highly regarded by its customers. Elensys: Elensys began its business life in 1993, in Burlington Massachusetts. Its business model was one of an IT enabled information system built as a ââ¬Å"prescription complianceâ⬠program between consumers and Pharmacists. Elensys, whose name comes from an ancient Greek city known for medicine and health, was a ââ¬Å"first moverâ⬠in this area and, due to strong network effects, was able to reach a critical mass within three years. Initially, Elensys started with four employees and served two local pharmacies. Presently, Elensys receives prescription information from 15,000 pharmacies about millions of people every week, and it uses proprietary, cutting-edge computer equipment to keep track of these records, according to Elensys founder Dan Rubin. In an Internet post, Elensys describes itself as ââ¬Å"the leader in patient behavior modification programs. â⬠Interest in the company has soared, in part because so many people fail to take medicine properly and most chains don't have the technical wherewithal to track customers as precisely as Elensys, Rubin said. Up to half of all patients who should routinely take medicine for such ailments as hypertension or high cholesterol quit prematurely, he said. ââ¬Å"It's the primary reason for our existence. â⬠Much of the cost of the analysis and mailings is offset by payments from drug manufacturers, who contract with pharmacies for the right to mail information to individual customers. Among other things, Rubin said, that material could include suggestions that customers switch from one drug to another. In addition to the customer backlash from this program, many legal issues become prescient due to the ill-defined nature of privacy laws. In a marketing practice that some experts say raises new questions about medical privacy, several large drug store chains and ââ¬Å"thousandsâ⬠of independent pharmacies have been providing confidential patient information to a Massachusetts database company that profiles and targets patients who don't refill prescriptions. The Washington Post reports Elensys receives prescription information on millions of individuals from 15,000 pharmacies each week, using ââ¬Å"some of the most sophisticated computer equipment availableâ⬠to profile patients and send them ââ¬Å"educational materialsâ⬠about drugs available for their conditions. Dr.à George Lundberg, editor of the Journal of the American Medical Association, called the direct marketing tactics, known as ââ¬Å"drug compliance programs,â⬠a ââ¬Å"breach of fundamental medical ethical issues. â⬠He said, ââ¬Å"Do you want â⬠¦ the great computer in the sky to have a computer list of every drug you take, from which can be deduced your likely diseases ââ¬â and all without your permission? â⬠Elensys describes itself in an Internet posting as ââ¬Å"the leader in patient behavior modification programsâ⬠The Boston Globe reported that ââ¬Å"Giant Foods said yesterday it is considering suspendingâ⬠the practice of sending confidential information to Elensys. Stung by disclosures in the Washington Post, Giant Foods held high-level meetings all day before issuing a statement defending the program and asserting extensive measures were taken to protect confidentiality. â⬠The statement said, ââ¬Å"Giant pharmacies engages in a limited number of programs designed to educate customers about prescription therapy and improve compliance with their drug regimen. These programs in no way compromise the confidentiality of patients. â⬠Elensys backed Giant, defending itself in a statement that emphasized it ââ¬Å"merely served as an agent of Giant, and the chain exerted sole control over the use of information. The Washington Post reported Sunday that officials at Giant defended the marketing program, ââ¬Å"saying customers benefit from their reminders and from the information provided by drug manufacturers. Both companies said they value customer privacy and allow customers to remove themselves from participation by submitting an ââ¬Ëopt-out' form. â⬠A spokesperson for Giant ââ¬Å"stressed that Elensys does not share its prescription database with third parties,â⬠and Elensys President Daniel Rubin ââ¬Å"said drug companies never get access to the pharmacy's files. Instead, pharmaceutical companies decide which patient groups they want to target and pay Elensys and the pharmacies to mail information to those patients. The Washington Post also reports that the direct marketing is ââ¬Å"part of a far-reaching move by drug manufacturers and pharmacies across the country to make greater use of medical information, new technology and sophisticated marketing techniques to sell more drugs. Rather than promoting their products to doctors,â⬠companies are targeting patients in hopes of influencing them to ask for specific prescriptions. The New York Times reports a parallel trend in which the ââ¬Å"pharmaceutical industry is increasingly marketing mental health drugs directly to consumers. â⬠Manufacturers claim the information is useful to patients, while some doctors and patient advocates contend that ââ¬Å"people with certain mental illnesses are much more susceptible to being manipulated than those with other medical problems. â⬠The Times reports that ââ¬Å"in the most aggressive example of approaching patients directly, Eli Lilly & Company said recently that it would offer scholarships to some schizophrenic patients who took Zyprexa, its new antipsychotic drug. Future problems associated with this new marketing ploy include: The melding of the entrepreneurial ethic, where the goal is to sell a product and the more traditional medical ethic, where the goal is the well-being of the patient. The information could be sold to an insurance company that would then refuse to sell the person insurance or charge them a higher premium. This private information could make its way to head-hunting firms, employers and even divorce courts.
Wednesday, October 9, 2019
Review/Summary of the movie Born on the 4th of July Review
/Summary of the Born on the 4th of July - Movie Review Example (Special references to the protagonist Ron Kovic and the problems faced by him during and after his involvement in the Vietnam War). Brief plot summary: The film focuses upon the protagonistââ¬â¢s life during and after the Vietnam War. As a normal individual, his life was with full of peace and happiness. But his involvement in Vietnam War undertaken by his motherland (America) forced him to be in the warfront. Meanwhile, he did realize the problems faced by the marines during war. During an attack, Ron Kovic became permanently paralyzed and it forced him to shrink into his personal domain. This alienation from his public domain and family helped him to realize the futility of war and the importance of international peace. So, he decided to react and was fully immersed in the propaganda against war. Review: One can easily identify that the film is based upon the life history of the Vietnam War veteran, Ron Kovic. The director tries to unveil the futility of war, the psychological trauma created by war and the need of international cooperation to regain peace. The director makes use of the protagonist as an innovative tool to unleash his ideas upon the futility of war.
Tuesday, October 8, 2019
The Effect of Culture in the International Collaboration Essay
The Effect of Culture in the International Collaboration - Essay Example According to the research findings, there are different types of collaborations used by organizations around the world. The choice of the type of collaboration that organizations choose, as put by Shaughnessy, depends on the various factors such as the nature of the project they want to undertake, the objectives of the parties, the risks involved and the scale of operations. There are five main types of collaborations used by organizations in the modern world, informal agreements, strategic alliances, strategic partnerships, joint ventures as well as revenue and risk sharing partnerships. These are informal agreements characterized by the employment of little legal structures. They mostly involve verbal agreements between the boards of management of the two parties and usually, involve short-term agreements in projects that will last for a short period. Here, the number of risks faced by the members is reasonably low and thus, the establishment of the agreements base on mutual trust between the parties involved. However, in some conditions, very long lasting collaborations and joint business operations can operate in this manner. This type of collaboration involves organizations that lack any substantial degree of ownership and work jointly to gain mutual benefit in a strategically important relationship. Being mere relationships rather than specific inter-organizational structures, strategic alliances lack a well-defined legal form. The alliances align suitably, to the goals and objectives of the organizations involved. In strategic alliances, the partners preserve their autonomy but there is an existence of mutual dependency that aims at pooling their resources together and assist each other in dealing with the challenges posed by the market.
Monday, October 7, 2019
Project managment Assignment Example | Topics and Well Written Essays - 2000 words
Project managment - Assignment Example The design capacity of Johnsons is 20,000 kg. Effective Capacity Effective capacity is usually less than the design capacity due to different condition or the circumstances like break, staff turnover or breaks, defects in machinery, scheduling issues, operation management etcâ⬠¦ It is the rate at which the output is effectively being generated from a plant or the project. Johnsons have an effective capacity of 16,000 kg. Actual output It is the amount of the output that facility is actually producing against or compare to the design capacity or theoretical capacity. Actual output can be more than the designed capacity if redundancies and bottle necks are removed. The actual output of Johnsons is 12,000 kg right now that has gone below their effective capacity. Utilization It is the rate at which the potential output levels are being met. ... Therefore it relates to the usage of all the resources for generating an output including personal time and energy. HR manager The conditions currently prevailing in the Johnsons shows that they are not working optimally and definitely the efficiency level is quite low. They have been lagging behind not only design capacity but also the effective capacity that is to be achieved as per the policy of the company. It is the management issue that is prevailing the capacity and the output of the Johnsons can be improved. If they move to the new capacity with current style of management it would not be beneficial for the company. As a manager following options are available in order to improve the operations of the company: Departments, Scheduling and Specialized Workforce The whole process of the laundry and cleaning should be described or broken into different steps. It would be better for the company if different departments are made that would handle their respective activity and are j ust concerned with their contribution in the whole process (Montana, et al., 1993). Along with distributing the whole process in to departments a schedule should be given to each department and workforce made to work in teams. Schedules would give them an exact idea regarding the timing and their exact steps to be followed and expected time to clear single unit. Each department would be having only such workforce that are specialized to their allotted task of the whole process of laundry cleaning. With specialized workforce and proper scheduling time management would be ensured and efficiency along with the productivity could be increased. Every department would know that the succeeding department is expecting a
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